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SKRIPSI

Analisis pengaruh kualitas pelayanan, nilai nasabah dan kepercayaan terhadap Word Of Mouth dengan kepuasan nasabah sebagai variabel Intervening pada PT. Bank BRI Syariah Kantor Cabang Pembantu Ungaran



The research aim to analyze the influence significant variable of service quality, customer value, and trust toward word of mouth with customer satisfaction as intervening variable in PT Bank BRISharia Ungaran Branch Office. This research includes causality applied research. Data collection methods used were questionnaires, interviews, and literature. The population in this research are were all of savings customers in PT Bank BRISharia Ungaran Branch Office. The sampling technique used is judgemental sampling method. The samples in this research were 172 savings customers in PT Bank BRISharia Ungaran Branch Office. Data analysis model used Structural Equation Model (SEM) with analysis technique using t test that is operated by AMOS 22.0. The result in this research showed that service quality and trust influences positive and significant toward customer satisfaction, as well as customer satisfaction influences positive and significant toward word of mouth. While customer value influences positive and not significant toward customer satisfaction.


Ketersediaan

PS002.15PS 002 YAH 2015 C.1PERPUS POLINES (TA)Tersedia

Informasi Detil

Judul Seri
-
No. Panggil
PS 002 YAH 2015 C.1
Penerbit Politeknik Negeri Semarang : Semarang.,
Deskripsi Fisik
xix, 186 hlm. : illus. ; 29 cm.
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
NONE
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subyek
Info Detil Spesifik
Ada CD
Pernyataan Tanggungjawab

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Tidak tersedia versi lain




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