This final project entitled “The Effect of Excellent Service towards Customer Satisfaction in using credit card in Bank Central Asia Semarang”. This study aims to examine the effect of excellent service to customer satisfaction. This final project was arranged through study literature by reviewing the books that were relevant to the topic, collecting data from the company, and samples or respondents of this research. Samples of this research were 95 respondents of BCA customers in Semarang. Technique analysis data used was regression analysis with validity and reliability testing. Based on the result of research, it can be concluded that excellent service was the ability category Good Customer Service, Customer Service attitude is categorized was quite good, appearance Customer Service category quite well, attention Customer Service categorized as good, act good category Customer Service, Customer Service responsibilities include both categories, and the level of customer satisfaction BCA included in either category. There is a simultaneous effect of excellent service to the customer satisfaction. There were individuall influences: (a) There Custumer Service Capability influenced on customer satisfaction BCA. (b) There Custumer Service Attitude influence on customer satisfaction BCA. (c) There Custumer Service Appearance influence on customer satisfaction BCA. (d) There were significant Custumer Service Attention to customer satisfaction BCA. (e) There was no influence Custumer Service actions on customer satisfaction BCA. (f) There is was influence Responsibility Custumer Service on customer satisfaction BCA.