Gaya APA

Keller, K, L. (2004). Strategic brand management: Building measuring and managing brand Equility (2). nEW dELHI: Prentice Hall of India.

Gaya MLA

Keller, Kevin, Lane. "Strategic brand management: Building measuring and managing brand Equility". 2 nEW dELHI: Prentice Hall of India, 2004. Text.