Gaya APA

Rise, A., Ries, L. (2003). The fall of advertising and the rise of PR: surutnya periklanan dan bangkitnya public relations . Jakarta: Gramedia Pustaka Utama.

Gaya MLA

Rise, Al., Ries, Laura. "The fall of advertising and the rise of PR: surutnya periklanan dan bangkitnya public relations". Jakarta: Gramedia Pustaka Utama, 2003. Text.