Gaya APA

Simpson, W, D., McCarthy, E, J. (2003). Essentials of marketing : a global - managerial approach (Ed. 9). New York: McGraw Hill.

Gaya MLA

Simpson, William, D.., McCarthy, E., Jerome. "Essentials of marketing : a global - managerial approach". Ed. 9 New York: McGraw Hill, 2003. Text.