Gaya APA

Hawkins, D, I., Mothersbaugh, D, L. (2013). Consumer Behavior, Building Marketing Strategy (12). New York: Mc Graw- Hill.

Gaya MLA

Hawkins, Del, I.., Mothersbaugh, David, L.. "Consumer Behavior, Building Marketing Strategy". 12 New York: Mc Graw- Hill, 2013. Text.