Gaya APA

Perreault, W, D., McCarthy, E, J. (2003). Applications in basic marketing : clippings from the popular business press (02-Mar). New York: McGraw-Hill.

Gaya MLA

Perreault, William, D.., McCarthy, E., Jerome. "Applications in basic marketing : clippings from the popular business press". 02-Mar New York: McGraw-Hill, 2003. Text.