Detail Cantuman
Pencarian SpesifikTugas Akhir Mahasiswa
The Effect of Perceptions Ease of Use, Usefulness, Security, and Promotion Attractiveness towards Interest in Using E-Money (Gopay)
This research aims to identify the effect of Perceptions Ease of Use, Usefulness,
Security, and Promotion Attractiveness simultaneously or partially towards Interest in Using E-Money (Gopay) (Case Study on state university students in Tembalang Village). The number of samples consist of state university students in Tembalang Village who has and used E-Money (Gopay) by using purposive sampling technique. The data analysis model used is Multiple Linear Regression Analysis. While the hypothesis test used data analysis technique namely the F test, t Test, and the Coefficient of Determination Test (Adjusted R2). Based on the results of the F test, it was found that the variables of Perceptions Ease of Use, Usefulness, Security, and Promotion Attractiveness simultaneously had a significant effect towards Interest in Using E-Money (Gopay). Based on the results of the t test, the Perceptions Ease of Use and Security variables partially has a significant effect Towards Interest in Using E-Money (Gopay), while the Perceptions of Usefulness and Promotion Attractiveness variables partially has no significant effect towards Interest in Using E-Money (Gopay). Based on the results of the Coefficient of Determination Test (Adjusted R2), it shows that Perceptions Ease of Use, Usefulness, Security, and Promotion Attractiveness contributed 53,8% of the effect towards Interest in Using E-Money (Gopay), while the rest (100% - 53.8% =46.2%) is influenced by other reasons outside the model.
Ketersediaan
KP032.2022 | KP 032 LIS e 2022 | PERPUS POLINES (TA) | Tersedia |
Informasi Detil
Judul Seri |
-
|
---|---|
No. Panggil |
KP 032 LIS e 2022
|
Penerbit | Politeknik Negeri Semarang : Semarang., 2022 |
Deskripsi Fisik |
xvii, 82 hlm.: ill., 30 cm.
|
Bahasa |
English
|
ISBN/ISSN |
-
|
Klasifikasi |
NONE
|
Tipe Isi |
-
|
Tipe Media |
-
|
---|---|
Tipe Pembawa |
-
|
Edisi |
-
|
Subyek | |
Info Detil Spesifik |
-
|
Pernyataan Tanggungjawab |
LISZETTE Alya Talitha
|
Versi lain/terkait
Tidak tersedia versi lain