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Tugas Akhir Mahasiswa

The Effect of Perceptions Ease of Use, Usefulness, Security, and Promotion Attractiveness towards Interest in Using E-Money (Gopay)



This research aims to identify the effect of Perceptions Ease of Use, Usefulness,
Security, and Promotion Attractiveness simultaneously or partially towards Interest in Using E-Money (Gopay) (Case Study on state university students in Tembalang Village). The number of samples consist of state university students in Tembalang Village who has and used E-Money (Gopay) by using purposive sampling technique. The data analysis model used is Multiple Linear Regression Analysis. While the hypothesis test used data analysis technique namely the F test, t Test, and the Coefficient of Determination Test (Adjusted R2). Based on the results of the F test, it was found that the variables of Perceptions Ease of Use, Usefulness, Security, and Promotion Attractiveness simultaneously had a significant effect towards Interest in Using E-Money (Gopay). Based on the results of the t test, the Perceptions Ease of Use and Security variables partially has a significant effect Towards Interest in Using E-Money (Gopay), while the Perceptions of Usefulness and Promotion Attractiveness variables partially has no significant effect towards Interest in Using E-Money (Gopay). Based on the results of the Coefficient of Determination Test (Adjusted R2), it shows that Perceptions Ease of Use, Usefulness, Security, and Promotion Attractiveness contributed 53,8% of the effect towards Interest in Using E-Money (Gopay), while the rest (100% - 53.8% =46.2%) is influenced by other reasons outside the model.


Ketersediaan

KP032.2022KP 032 LIS e 2022PERPUS POLINES (TA)Tersedia

Informasi Detil

Judul Seri
-
No. Panggil
KP 032 LIS e 2022
Penerbit Politeknik Negeri Semarang : Semarang.,
Deskripsi Fisik
xvii, 82 hlm.: ill., 30 cm.
Bahasa
English
ISBN/ISSN
-
Klasifikasi
NONE
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subyek
Info Detil Spesifik
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Pernyataan Tanggungjawab

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