This study aims to increase Interest in Saving at Sharia Commercial
Banks through Product Knowledge, Bank Location, and Promotion
on Social Media (Study on the People of Kudus Regency). The
population in this study was the people of Kudus Regency, while the
sample in this study was 100 respondents who were selected using
probability sampling technique. The data used in this study is
primary data obtained through the distribution of questionnaires.
The analytical model used in this study is a multiple linier regression
analysis model, while the analysis technique uses the F statistical
test, the coefficient of determination (R2) test, and the t statistic test
which is processed using the SPSS 25.00 program.The results of
proving the hypothesis and discussion show that Product
Knowledge, Bank Location, and Promotion on Social Media
simultaneously have a significant effect on Saving Interest in Sharia
Commercial Banks in the Kudus Regency Community. Product
Knowledge and Bank Location partially have a positive and
significant effect, while the Promotion on Social Media partially has
a positive but not significant effect on Saving Interest in Sharia
Commercial Banks in the Kudus Regency Community.
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