The purposes of this research is to analyse the influence of digital marketing (X1) and brand awareness (X2) as independent variables on purchase decision (Y) as dependent variable on Shopee. The methods of data collection used questionnaires, literature study, and interviews. The technique of analysis used in this research is multiple linear regression analysis. The sample of this research is 100 respondents and analytical method used are the validity test, reliability test, classical assumption test, multiple linear regression, coefficient determination, and t-test. The result of multiple linear regression analysis shown by the regression equation Y= 2.434 + 0.416 X1 + 0.516 X2. The coefficient determination of this research was 68.2%, which means that the contribution of digital marketing and brand awareness to purchase decision is 68.2% and the remaining 31.8% is influenced by other variables that are not examined in this research. The result of this research shows that digital marketing and brand awareness has an effect on purchase decision.