There were 98.3 million purchase transactions made through e-commerce by March 2020, the number increased by 18.1% from February in the same year. This study aims to analyze the influence of price perception and perceived ease of use of online shopping transaction on generation Z consumptive behavior in Semarang. The sample used in this research is 100 respondents, calculated by using Slovin formula. The data collection methods used in this study are questionnaires and literature review. By using the assistance of SPSS software, the data analysis method used in this research are classical assumption test, multiple linear regression, coefficient of determination, ANOVA test, and t-test. Based on the result of multiple linear regression analysis obtained linear regression equation Y = -1,101 + 0,678 PP + 0,212 PEU. The coefficient of determination of this research is 0,603, which means that the contribution of price perception and perceived ease of use on consumptive behavior is 60.3% and the remaining 39.7% is influenced by other variables that are not examined in this research.The results of this research shows that price perception and perceived ease of use has an influence on generation Z consumptive behavior in Semarang.