The purpose of this paper is to investigate the effect of Product Attribute Beliefs of Garuda Indonesia Airlines toward Repurchase Intention PT Garuda Indonesia (Persero) Tbk. A research model is developed based on the review of literature. The data collection methods used in this research are interviews and questionnaires. The questionnaire method was an Agree-Disagree Scale with 10-point scale and the sample collection method was simple random sampling with 100 of customer at PT Garuda Indonesia (Persero) Tbk.. The analysis technique used in this research are validity test, reliability test, normality test, heteroscedastisity test, multicollinearity test, linearity test, multiple linear regression, t test, F test and coefficient of determination. Based on the results, the regression equation obtained is Y = 0,352X1 + 0,151X2 + 0,409X3 + e, with a coefficient of determination is about 59.9%. These results indicate that the Sensory Attribute(X1), Branding Attribute (X2) and Functional Attribute (X3) have a significant positive effect on Repurchase Intention (Y). It is recommended that the future research can examine the effect of Product Attribute Beliefs of Garuda Indonesia Airlines on Garuda Indonesia consumer or using the other industry objects.