Nowadays, people are starting to be careful in choosing and buying food because there are many foods made from harmful chemicals. That is why HOKI comes with food that tasted good, cheap and without harmful chemicals. HOKI is a food business that made from sausages and potatoes called Hottang (Potato Hotdog) and then developed into 4 variants, such as hottang, crispydog that made from sausages and bread crumb, curlydog that made from sausages and noodles and corndog that made from sausages and corn. HOKI choose take away sales concept to make it more practical, located at 59 Tirtoagung Street. This place was chosen because it has a strategic location on edge of the road and close to several campuses. To introduce and promote HOKI’s products, HOKI chooses offline and online promotions such as pamflet, social media and paid promote. During several months of selling, HOKI’s sale has always increased month by month even though not too much, however it is a good thing because HOKI is newly established business. That is why HOKI needs to increase sales by increasing promotion, providing interesting offers to consumers and adding new menu variants, to make the consumers do not bored.