This research aims to analyze the influence of point of purchase and bundling
product on impulsive buying in responding of fuzzy front end phenomenon both
partially and simultaneously on Indomie Goreng Aceh consumers in Boja District.
Methods of data collection using interview, literature studies, and questionnaires.
The questionnaires using Agree-Disagree scale with ten points scale and the
sampling method using convenience sampling with a total of 100 samples. The
proposed hypothesis were there was significant influence between Point of
Purchase and Bundling Product on Impulse Buying in responding of fuzzy front
end phenomenon on Indomie Goreng Aceh consumers in Boja District. The result
of this research showed that the regression equation was
Y = 2,754 + 0,590X1 + 0,330X2. This research explained that both Point of
Purchase (X1) and Bundling Product (X2) variables had positive and significant
influence on impulsive buying (Y). Determination coefficient was 0,638, it means
that 63,8% of variation inside the impulsive buying could be explained with point
of purchase and bundling product variables. This research was limited only on
Indomie Goreng Aceh consumers in Boja District and could not be generalized on
other objects. Managerial advices were addressed to PT Indofood CBP Sukses
Makmur Tbk. Noodles Division Semarang on formulazing the management
decision regarding Point of Purchase and Bundling Product to create Impulsive
Buying.