The aim of this study is to examine the influence of selling prices and

exchange rates on export volume of Barecore both simultneously and partially.

The study utilized quantitive research method. Secondary data which used were

monthly period data from January 2012 – December 2017. The data sources were

from export department of PT. Albasia Sejahtera Mandiri Head Office in

Kabupaten Semarang and Bank Indonesia. Regarding the used period, total data

which used is seventy two. The study explored with multiple linear regression

statistic analysis. The t-Test result informed that the selling prices and exchange

rates partially influenced significantly the export volume of Barecore. The F-Test

informed that selling prices and exchange rates were influenced simulataneously

on Barecore’s export volume significantly. Regarding the results, in order to

increase the export volume of Barecore, PT. Albasia Sejahtera Mandiri needs to

make selling prices that they offer to importers more competitive. In addition,

other things that must be considered by PT Albasia Sejahtera Mandiri is that

export volumes are sensitive to exchange rate fluctuations. Another strategy to

improve export performance with market expansion and development of product

variants offered to importers.