Technology and information at this time began to grow more rapidly. So that many entrepreneurs who use technology and information to develop their business with the internet network. The internet is a collection of networks of computer networks that together provide information such as online and e-mail. One of them is Salsa collection, a medium-sized micro business engaged in fashion. Currently the promotional media used in word of mouth salsa collection, brochures, business cards and exhibitions that make the sales turnover obtained are relatively stagnant at 35 million per month. The purpose of this final project research is to create a media campaign effectively by presenting informative information. In making this new system Salsa Collection uses the waterfall method which includes system survey, system analysis, system design, system implementation and system maintenance. Besides that, in making E-store Salsa Collection using wordpress based on woocommerce, corel draw x4 and paint as support. The results of the new system designed for E-store Salsa Collection are promotions and purchase transactions can be done online without having to rely on direct selling.