PT Astra Internasional Tbk-Honda Gajah Mada Semarang is a large and solid company with wide business interest in automotive, financial services. The major of wide business itself are sales and maintenance motorcycle . It employs sales people to sell their automotive motor cycle. It may also provide maintenance for motor cycle and employ automotive technicals to stock and sell spare parts and process warranty claims. The aim of this study was to find out whether the loyality of customers recognizing quality service provided. This study examines how influences the relation between customer satisfaction and loyalty customers to the increase quality services of the company. In forming of customer loyalty, the company needs to know about the extent to which that the company gave. Metode Multiple regression analysis was used by this study to learn more about the direction relationship of independent variable and dependent variable that the positive and negative relation, and how influential independent variable is . The subjects of independent variable are Tangible (X1), Reliability (X2), Responsiveness (X3), Assurance(X4),Emphaty (X5) to Customer Loyality (Y). Variable Tangible, Reability, Resposiveness, Assurance and Emphaty also have a positive significant influences in customer loyality. The determination value were generated amount of 89.2% and 10.8% for the other factors.