The difficulty to win the hearts of consumes in automotive sector requires companies to keep their creativity in innovating and developing the products and also in marketing their products. A good product needs to be supported by good marketing strategies. One of the crucial marketing strategies that need to be understood by the companies is marketing communication and brand awareness is the most important things to be considered by the company. The aims of this study is to find out the effect of marketing communication towards brand awareness of New Agya product. The independent variabeles used in this study are advertising and sales promotion. The dependent variable used in this study was brand awareness. The method used in this study is multiple linear regression analysis, where the sampling technique used in this study is purposive sampling. The data of this study are obtained from observation, interviews, questionaires and literature review. This study took 30 respondents as the sample of this study. Advertising and sales promotion gave a positive effect towards the brand awareness of New Agya product. Advertising and sales promotion gave influence towards the brand awareness of New Agya product was 0,278 which mean 27,8%, and the 72,2% influence by others variables are events and experiences, public relations, direct marketing, interactive marketing, word of mouth marketing and personal selling (Kotler and Keller, 2016)