The aim of this study is to analyze the influence of personal selling, price, and quality of service on the purchase decision in PT. Bakhtera Trans Cargo Semarang. The problem of this study is the number of user-level service at PT. Bakhtera Trans Cargo Semarang wich tend to decrease from year to year. The sampling technique used on this study was purposive sampling. The sampel were taken from 46 respondents who used the export services at PT. Bakhtera Trans Cargo Semarang. The technique of analysis used in this research was multiple linear regression analysis. The regression equation from that result was Y= 3,822 +0,236X1 + 0,278 X2 + 0,256 X3. It means the result of regression personal selling variable, price variable, quality of service variable had a positive influence on the purchase decision in PT. Bakhtera Trans Cargo Semarang. The result of F test, show that F sig.value abaout (0,000) < significance level (α=0,05), it means that personal selling, price, and quality of service had significant effect on the purchase decision in PT. Bakhtera Trans Cargo Semarang stimultaneously.