Corporate image is a character building to give the impression of society both internally and externally. For the internal community, corporate image is created to gain a good perception of the company for the good will and trust of the community. This study is conducted to illustrate the role used by Public relations PT New Ratna Motor. This final project has several goals, those are to know the tasks and functions of Public Relation PT New Ratna Motor, know the program or activities that become the strategy of Public Relation PT New Ratna Motor, look for the role of Public Relations PT New Ratna Motor in maintaining the positive image of the company, PT New Ratna Motor This report, applies the descriptive method. The data their collected by interviews, observation and library research. The results shows the role of public relation in maintaining company image at PT New Ratna Motor get positive impact from many people in Jawa Tengah and DIY. Through the program and activities whic is done by a public relation, that focuses in maintaining company positive image.