The aim of this study is to analyze the influence of price and personal selling on sales volume of slot space ship in Samudera Shipping Line Semarang both simultaneously and partially. The study utilized the secondary data which is received from Samudera Shipping Line Semarang. The analysis data technique was conducted by using multiple linier regression analysis and elasticity analysis. The result of t- Test shows that price influences significantly on sales volume, while personal selling influences significantly on sales volume. The result of the F-Test shows that price and personal selling simultaneously significantly influence on sales volume of slot space ship in Samudera Shipping Line Semarang. The coefficient of determination accounted to 27% while means price and personal selling simultaneously influence on sales volume accounted to 27% and the rest was influenced by other factors. The result of elasticity analysis shows that the coefficient value of elasticity was more than 1 (>1) which means elastic.