Rumah Batik Tulis Classic Bakaran is a home industry based on business of batik tulis which is the characteristic of Bakaran village, Pati, Central Java. It is located on Jalan Juwana-Tayu Km. 2 (Front SMPN 2 Juwana) Pati. The marketing media which Rumah Batik Tulis Classic Bakaran used is not efficient because the actualization of personal interests with the dissemination of new products is still merges, so when they search the product it become less focus and give impression to the product association with low image. The purpose of this research is to make an online approach by creating an efficient marketing media based on CMS (Content Management System) with online gallery of the product catalogs is offered. The method used in the development of this website is a waterfall method that includes five steps such us system survey, system analysis, system design, system implementation, and system maintenance. The methods used of data collection are observation, interviews, and literature studies. The software used in the design of this website is Joomla version 3.7.1, XAMPP version 7.0.18, Adobe photoshop, Paint, and Coreldraw. The result of this website is a marketing approach by online CMS-based (Content Management System) is more efficient than just using social media. It is provied by the search for products on the website only takes ± 30 seconds.