Detail Cantuman
Pencarian SpesifikSKRIPSI
Analisis pengaruh harga jasa, profesionalitas karyawan dan komunikasi pemasaran terhadap keputusan penggunaan jasa ekspor freight forwarding pt. Arindo Jaya Mandiri Semarang
PT. Arindo Jaya Mandiri Semarang is a company providing freight forwarding services. This study aims to indentity the influence of price, employee professionalism and marketing communications on the using export services decision at freight forwarding company PT. Arindo Jaya Mandiri Semarang. The sampling technique used on this study is sensus. The sample was token from 40 repondents who using the export services at PT. Arindo Jaya Mandiri Semarang. Data required is about price, employee professionalism and marketing communications that was token from questionnaires. This study uses multiple linear regression test PT. Arindo Jaya Mandiri Semarang. The regression equation from that result is Y=-3,536+0,446X1+0,368X2+0,558X3+e. It is mean that result of regression price variable, employee professionalism variable and marketing communications variable on the using export services decision at freight forwarding company. It is concluded that price, employee professionalism and marketing communications had positive and significant simultaneously and partially on the use of export services decision. It is recomended that PT Arindo Jaya Mandiri making teh advertisements more informative again so the potential consumer can understand well that mean of advertisements.
Ketersediaan
MB015.17 | MB 015 SAR a 2017 C.1 | PERPUS POLINES (TA) | Tersedia |
Informasi Detil
Judul Seri |
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No. Panggil |
MB 015 SAR a 2017 C.1
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Penerbit | Polines : Semarang., 2017 |
Deskripsi Fisik |
xvi, 140 hal. : illus.; bibl.; 29 cm.
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Bahasa |
Indonesia
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ISBN/ISSN |
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Klasifikasi |
NONE
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Tipe Isi |
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Tipe Media |
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Tipe Pembawa |
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Edisi |
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Subyek | |
Info Detil Spesifik |
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Pernyataan Tanggungjawab |
SARAH Nailatussakinah
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Versi lain/terkait
Tidak tersedia versi lain