The purpose of this research is to find out the influence of customer relationship management whose variable consist of continuity marketing, one to one marketing, and partnering program on the customer loyalty at PT Garuda Indonesia (persero) Tbk branch office Semarang. Data obtained from literature search and spreading of the questionnaire to 100 respondents by purposive sampling techniques. Meanwhile, the analysis techniques uses validity test, reliability test, normality test, multikolinearity test, heteroskedasticity test, linearity test, multiple linier regression analysis, T test, F test, and coefficient of determination. Based on the calculations using SPSS version 24, the result of the research showed that the regression equation Y = 0,117 + 0,313