The objectives of this research were to find out the effectiveness of Jenang Kudus advertising done by CV. Mubarokfood Cipta Delicia using four EPIC dimensions (Empathy, Persuasion, Impact, and Communication) and to identify the moust determining dimansion out of the four EPIC dimention. The types of data used were primary and secondary data which were discovered through questionnaires and interviews. The fundamental research method used was descriptive analytical on using EPIC Model analysis. The questionnaire was distributed to 100 respondents and interview was conducted with the marketing manager CV. Mubarokfood Cipta Delicia. The results of researh showed that overall, Mubarok advertisement obtained effective value which was indicated with the mean score of 4.245. Empathy dimension obtained the mean score of 4,230, persuasion dimension of 4,262, Impact dimension of 4,211 and communication of 4,275. Four dimensions belonged to effective scale. Thus it could be concluded that the effectiveness of advertising of Jenang Kudus done by CV. Mubarokfood Cipta Delicia achieved the effective level stimulating awareness, interest and ending up with purchasing carried out by the respondents on the products of CV. Mubarokfood Cipta Delicia.