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Pencarian SpesifikTugas Akhir Mahasiswa
Pengaruh Customer Experience Terhadap Perilaku Setelah Pembelian Produk @WIFI.ID di Area Wifi Corner Pada PT. Telekomunikasi Indonesia, Tbk. Witel Semarang
PT. Telekomunikasi Indonesia, Tbk has the product which is able to access internet network with the high speed and affordable price. The product is called @wifi.id, an internet network using activation through voucher which includes the password and username. The digital development which is more sophisticated makes @wifi.id changes to become e-voucher. The change makes @wifi.id canvassers socialize about the explanation directly, the way to active the @wifi.id through e-voucher to the customers and @wifi.id channel. The direct explanation is expected customer’s experience which lead the sensorics, emotional and social side toward the post purchase behavior. This research aims to find out the influence of customer experience that consisted of sensory experience, emotional experience and social experience toward the post purchase behavior product of @wifi.id at Wifi Corner area PT. Telekomukasi Indonesia, Tbk Witel Semarang. The method to collect the data in this research uses questioner, interview and literature review. The technic sampling which is uses incidental sampling technique. This research took 100 respondents. The technique analysis are validity test, reliability, classic assumption test, multiple linear regression, test t, test f and coefficient of determination. The result of multiple linier regression analysis could be shown by the regression equation Y= 1,758 +0,257X1 + 0,242X2 + 0,448X3+ e. Coefficient of determination in this research was 0.525, which meant customer experience variable that consisted of sensory experience, emotional experience and social experience influence the behavior variable post purchase is 52.2%, whereas the remain is influenced by other variables which are not observed in this research. The result of the research also shows that there are positive and significant influence independently from the sensory experience variable, emotional experience and social experience toward the post purchase behavior. Social experience variable is the dominant variable which influenced post purchase behavior.
Ketersediaan
AB003.17 | AB 003 SAF p 2017 C.1 | PERPUS POLINES (TA) | Tersedia |
Informasi Detil
Judul Seri |
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No. Panggil |
AB 003 SAF p 2017
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Penerbit | Politeknik Negeri Semarang : Semarang., 2017 |
Deskripsi Fisik |
xvii, 127 hlm. ; 29,5 cm.
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Bahasa |
Indonesia
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ISBN/ISSN |
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Klasifikasi |
NONE
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Tipe Isi |
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Tipe Media |
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Tipe Pembawa |
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Edisi |
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Subyek | |
Info Detil Spesifik |
Ada CD
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Pernyataan Tanggungjawab |
SAFANA Intani
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Versi lain/terkait
Tidak tersedia versi lain