The purpose of this research is to determine and analyze the influenze of sensory, emotional, and social experience on repurchase behavior at the customer Alfamart Banyumanik H787 Semarang. The methods of data collection used in this research were interview, questionnaires, and literature study. The questionnaires use a semantic defferensial with 5 point scale and method of collecting the sample used was incidental sampling as many as 100 samples. Data collection by questionnairs given to 100 respondents from customer of Alfamart Banyumanik H787 Semarang. The data analysis technique used is multiple linear regression. Based on the calculations using SPSS version 16, the F test result of 45, 381 which was bigger than F table was 2,31. Similarly to the F test, the T test result was bigger than T table and had a significance less than level significance of 0,05. So, the result of the study explained that the sensory experience, emotional experience, and social experience positive and significant effect impact joinly on repurchase behavior. The result also showed a positive and significant effect independently of sensory experience, emotional experience, and social experience on repurchase behavior. Variable social experience is the dominant variable affecting repurchase behavior. Based on the results of the discussion, it is concluded that the sensory experience, emotional experience, and social experience has a positive influence on repurchase behavior at the customer Alfamart Banyumanik H787-Semarang