This study is about the influence of advertisement media electronics and celebrity endorser to reach brand image of Sarimi Isi Dua in Tampingan region. Due the intense competition in the food producers, especially instant noodles, manufacturers have to make their products become the number one brand in the competition. The purpose of this study is to determine the effect of advertisement media electronics and celebrity endorser to reach brand image. The population in this study are all society of Tampingan, Boja. The sample as respondents who have watched an advertisement Sarimi Isi Dua on television or who have listened to an advertisements Sarimi Isi Dua on the radio. The samples were taken by accidental sampling and the data collection was done using a questionnaire. The result of multiple linear regression analysis shows Y= 4,789+0,459X1+0,426X2+e, of which the most influential on brang image is advertisement media electronics (0,459). The result of F test and t test proves that all the variables advertisement media electronics and celebrity endorser had a positive influence on the brand image. Coefficient of determination (R square) shows 0,489. This means that 48,9% of brand image was contributed by variables advertisement media electronics and celebrity endorser, while the remaining 51,1% were contributed by other variables not examined in this study.