This study is about the influence of product innovation and promotion of brand awareness. CV. Mubarokfood Cipta Delicia released a new product called Amazing Brownies. Flavor variants of Amazing Brownies product are different from other brownies. The methods of data collection are observation, interviews, questionnaires and literature review. The sampling technique used in this study is purposive sampling. The sample are 100 respondents who buy the product at least two times, and have read and seen the promotions of Amazing Brownies product. The result of multiple linear regression analysis shows Y = 8.668 + 0.418 X1 + 0.450 X2 + e, of which the most influential on brand awareness is a promotion (0.450). The result of F test and t test proves that all the independent variables (product innovation) have a significant influence on the dependent variable (brand awareness). Coefficient of determination (R Square) shows 0.620. This means that 62% of brand awareness can be explained by the variable product innovation and promotion, while the remaining 38% is influenced by other variables not examined in this study.