This study is conducted at the company's furniture exporter in Semarang that exports to many countries in the world. Nowadays many exporters are competing to meet the desires and the needs of world market. This study aims to analyze and provide the empirical evidence about whether the ability of the market interpretation and product innovation affect the competitive advantage on export marketing performance. The sample of this study are active exporters of furniture in Semarang which export to various countries by using quantitative analysis method with questionnaire and interview, reliability and validity test, the classical assumptions test, hypothesis test, determinant coefficient and path analysis test with SPSS 2010.The results shows that the ability of market interpretation and product innovation positively effect on competitive advantage and competitive advantage positively affects on the export marketing performance and the ability of market interpretation, product innovation and competitive advantage positively effect on export marketing performance. In the model substructures 1, the ability of market interpretation provides the greatest impact to the competitive advantage of 0.423. In the model of the second sub structure, competitive advantages provide the greatest impact to the performance of export marketing of 0.454.