Detail Cantuman
Pencarian SpesifikTugas Akhir Mahasiswa
Analisis pengaruh harga dan pelayanan purna jual (after sales service) terhadap kepuasan pelanggan produk Indihome PT Telkom Wilayah Semarang
This research is meant to analyze how far the influence of price and after-sales service in customer satisfaction on Indihome. The research data has been obtained from the primary data through questionaires that has been issued to the customer of Indihome Semarang area. The sampling technique has been done by using purposive sampling and 100 people have been selected as respondents who is the result of Slovine calculation. The multiple linear regressions are used as the research method with result Y = 11.461+ 0.339 x1 + 0.170 x2 +e. The findings of this research shows that the regressions coefficient for price and after-sales service variables have positive coefficient regressions, so it can be said that the price and after-sales service variables have significant influence to the customer satisfaction of Indihome. Meanwhile, after-sales service variable has coefficient regression which its value is low than price. It is concluded that price have significant influence to the customer satisfaction with value 0.399 and significant level 0.000, it means variable price more influence than variable after-sales service. It is recomanded that the company management should maintain the implementation price in order to be compatible with the benefits which is obtained by the customers and not higher than its competitor. Moreover, the company should able to increase the after-sales service specifically in repairmen service should be faster in its repair process that should be completed.
Ketersediaan
MP069.16 | MP 069 ANN a 2016 C.1 | PERPUS POLINES (TA) | Tersedia |
Informasi Detil
Judul Seri |
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No. Panggil |
MP 069 ANN a 2016 C.1
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Penerbit | Politeknik Negeri Semarang : Semarang., 2016 |
Deskripsi Fisik |
xvii, 80 hal. : illus.; bibl.; 29 cm.
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Bahasa |
Indonesia
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ISBN/ISSN |
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Klasifikasi |
NONE
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Tipe Isi |
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Tipe Media |
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Tipe Pembawa |
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Edisi |
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Subyek | |
Info Detil Spesifik |
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Pernyataan Tanggungjawab |
ANNISA Nurbaiti
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Versi lain/terkait
Tidak tersedia versi lain