This study aimed to know the influence of brand ambassador and sales promotions to purchase decisions of Wardah product in Semarang City. The method used to collect the data is questioner. The sampling technique used is purposive sampling and insidental sampling with 97 respondents from the unknown population of Wardah’s customer who purchase Wardah Product more than once in Semarang. The analysis method used are the validation test, reliability test, multiple linear regression, T test, F test and determination coefficient with SPSS 20.0 for Windows. Based on the analysis that has been done, significant influence over the brand ambassador and sales promotions with a significance level α = 0,05, either simultaneously or partially on Purchase Decissions of Wardah Product in Semarang City. From the results of statistical F-test, F significance value of brand ambassador and sales promotions (0,000) < significance level (α = 0,05) which means that brand ambassador and sales promotions has a significant impact on purchase decisions of Wardah product in Semarang City simultaneously. From t-test statistic, t value of brand ambassador more than t table is 2.776 > 1.9855 and 0.007 significance value < 0.05 then brand ambassador has a significant impact on purchasing decisions of Wardah Product in Semarang City partially. T value of sales promotions more than t table is 2.021> 1.9855 and 0.046 significance value < 0.05, then sales promotions has a significant impact on purchasing decisionss of Wardah Product in Semarang City partially. Based on R square in coefficient determination, brand ambassador and sales promotion has an impact on purchase decisions of Wardah product in Semarang City by 15.7%. While the remaining 84.3% influenced by other indicators that were not described in this study.