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Tugas Akhir Mahasiswa

Analisis pengaruh kualitas produk dan harga terhadap minat beli ulang indihome di Semarang



This study aims to determine how big the influence of quality of product, and price, of the repurchase intention on the indihome Semarang. And this research also aims to analyze the most dominant factors that influence on repurchase intention on the Indihome Semarang. The population used in this study is consumers who using Indihome Semarang . The sample in this study are 100 respondents and the techniques used are non-probability sampling technique with the approach of Purpossive sampling. Analytical methods used are analysis of multiple regression analysis. This analysis includes: validity and reliability, multiple regression analysis, hypothesis testing by t test and F test, and analysis of determination coefficient (Adj R Square). From the analysis of the regression equation was obtained as follows, Y = 0,735 + 0,491X1 + 0,372X2 + e the product quality variables have the most impact on repurchase intention amounting to 0,372. While the price variables have an influence lowest compared to variables product quality amounting 0,372. Hypothesis testing using t tests showing that the three independent variables are quality of product(X1), price (X2), which investigated proved positively and significantly affect the dependent variable is the repurchase intention (Y). Then through the F test can be seen that the variable quality of the product and the price can be to test the intention to repurchase simultaneously. Adjusted R Square explain the figures were 61.2% intention to repurchase variation can be explained by the three independent variables in the regression equation. While the rest of 38.8% is explained by other variables outside the three variables used in this study.


Ketersediaan

MP065.16MP 065 HAN a 2016 C.1PERPUS POLINES (TA)Tersedia

Informasi Detil

Judul Seri
-
No. Panggil
MP 065 HAN a 2016 C.1
Penerbit Politeknik Negeri Semarang : Semarang.,
Deskripsi Fisik
xv, 80 hal.; illus.; bibl.; 29 cm.
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
NONE
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

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