This study aims to determine the influence of the product quality, and price, toward the purchase decisions at Kampoeng Kopi Banaran Bawen. The study also aims to analyze the most dominant factors influence purchasing decisions at Kampoeng Kopi Banaran Bawen. The population used in this study is that consumers who visit a Kampoeng Kopi Banaran Bawen. The sample in this study was 100 respondents and the sampling technique used is non-probability sampling technique with a purposive sampling approach. The analysis method used is quantitative analysis of multiple regression analysis. This included: validity and reliability, multiple regression analysis, hypothesis testing t test and F and Classical Assumption Test. From the analysis it is obtained the following regression equation, Y = 0,161 + 0,623X1 0,374X2 + e. Price variable have the most influence on purchasing decisions, it is 0,374, by a variable product quality followed by 0,623. Hypothesis testing using t test showed that three independent variables the quality of the product (X1) and price (X2), proved to be positively and significantly affect the dependent variable the purchase decision (Y). Then through the F test it can be seen that the variable quality products and reasonable prices to test the intention to repurchase dependent. While the remaining at 13.3% is explained by unobserved variables