This study aims to analyze the influence of recruitment procedures, the appeal of physical working environment, and the appeal of compensation toward motivate job applicants operator PT Pan Brothers Tbk and Group. The data that were used was primary data from 100 respondents, which were analyzed using multiple linear regression analysis to estimate the influential factors. According to data analysis result, the multiple linear regression was Y = 12.665 + 0.384 X1 + 0.458 X2 + 0.313 X3, the coefficient of F test = 0.000 (