The purposes of this final project are the first, to find out the marketing strategy of credit product, second, to determine contributing factors that exist in the credit marketing promotion strategy, third, to Know documents and processes in lending. The research method used in the writing of this thesis is descriptive method, which is an object that describes the actual situation. Sources of data used are primary data and secondary ones. Primary data are included direct interviews with relevan parties, namely costumer service and credit marketing officer (mantri) Bank BRI Unit Ngesrep. Secondary data are obtained from books, regulations, as well as from the information given to the author PT Bank BRI Unit Ngesrep Kanca Pattimura Semarang. The marketing strategy of credit by Bank BRI Unit Ngesrep is to provide easy access and provide convenience to customers in a variety of banking activities, improvement market share by strategy cross selling, Easier service access and interaction by developing e-channel network, until the how to set the realization of the target per year. Implementation of credit marketing activities begin from Implement marketing programs such as Mapping, Grebek Pasar, until spread the brochures. The process of credit in the bank BRI Unit Ngesrep start of the filing, survey until disbursement to customers, survey can do with 5C analysis, or with the aspect marking.