The purpose of this final project are to identify the influence of product quality, price and promotion; to identify the most influential variable, and to identify the influence decision purchasing Suara Merdeka newspaper at Banyumanik, Central Java. 60 respondents are used sample selected based on purposive sampling. The statistical analysis uses multiple linier regression. The result of this research, the influence of product quality is 0.075, price is 0.114 and promotion is 0.224. The influence of product quality, price, and promotion quality is have a positive influence on purchasing buying. The most influential variable is promotion 0.224. It is concluded that product quality has a positive impact but insignificant on the decision purchasing. Price has a positive impact but insignificant on the decision purchasing. Promotion has a positive impact but insignificant ont the decision purchasing.