PT Telekomunikasi Indonesia has a product named @Wifi.ID. @Wifi.ID is a voucher which contains a nominal value which consumers can get through to internet access. Using voucher @Wifi.ID consumers can get a high speed internet access with a low price. Looking how the other competitors sustain to promote their product, PT Telekomunikasi Indonesia has to make specific strategy to attract consumers’ purchase interest. Therefore, to make consumers’ purchase interest increase in this research we like to know how significant social media and product appeal can influence the consumers’ purchase interest. The methods of data collection are interview, questionnaire and documentation/literature study. The sampling technique used is simple random sampling. The samples are 100 respondents. The techniques of analysis are the validity and reliability test, multiple linier regression, t test, F test and coefficient of determination by using SPSS 22.0 software. The result of multiple linier regression analysis could be shown by the regression equation Y=5.985+0.658X1+0.91X2. The equation prove that the result of regression gives possitive influance on consumers’ purchase interest and the influance of social media on consumers’ purchase interest is greater than product appeal. The coefficient of determination of 0.512, means that 51,2% show that media sosial and product appeal are able to confirm the consumers’ purchase interest, while the remaining 48,8% is explained by the other variables which are not observed. The result of the research show us that social m