Coconut shell charcoal briquettes export has great prospect both from the abundant raw materials availability and the huge world market import quantity. PT. Indratma Sahitaguna Semarang utilizes this briquette to be used as an alternative fuel substitute for oil, gas, and fuel wood that has not been developed by the industry. This research was carried out to analyze the coconut shell charcoal briquettes export prospects, its production improvement, raw material inventory control, and the marketing activities undertaken to meet the briquette export prospects by PT. Indratma Sahitaguna Semarang in 2017. The data in this research is historical data from 2011 to 2015. The obtained data source are from PT. Indratma Sahitaguna Semarang, the FAO UN, Badan Pusat Statistik, journals, books, and other sources as secondary data. Data collection techniques used in this study was interviews, observation, documentation, and literature review. The analysis techniques used in this research are descriptive analysis with trend calculation and Economic Order Quantity (EOQ) Method. This study shows that PT. Indratma Sahitaguna Semarang has a bright and promising prospect of exporting coconut shell charcoal briquettes. In order to prevent excess quantity of product, this company preferably uses a moderate production patterns so that the excess quantity of product in a given month can be allocated to production in the previous month to be used as finished goods inventory. PT. Indratma Sahitaguna Semarang is expected to save Total Cost (TC) of Rp 260,175,764 when applying Economic Order Quantity (EOQ) method for planning during 2017. In order to achieve the export prospect, this company preferably conducts marketing activities using STP Strategy and Marketing Mix.