The strategic locations of every Alfamart store enable the consumers to use a variety of e-commerce service, however, there are still problems in Alfamart store especially that is located at Anjasmoro Raya 26 Semarang. The things such as technical interference in the form of a network and the lack of computer equipment have caused the failure of the process of e-commerce. The purpose of this research is to determine and analyze the influence of location ( ), facility ( ), and e-commerce service ( ), to consumers’ satisfaction (Y) at Alfamart Store at Anjasmoro Raya 26 Semarang. The methods of data collection used in review this research was observation, literature study and questionnaires. The are questionnaire used a scale likert with 4 point scale and the method of collecting the sample was non probability sampling and one way is sampling purposive and is the total samples were 100 samples. The analysis tools used were validity test, reliability tests, T test, F test, the coefficient of determination and multiple linier regression. Based on the calculation using SPSS 20 version, the results of this research showed that the regresion equation was Y= 0,743 + 0,230 + 0,201 + 0,236. In addition, the F test result of 13, 771 which was bigger than F table was 2,70. Similarly to the F test, the T test result was bigger than T table and had a significance less than level significance of 0,05. So, it can be concluded that the of location ( ), facility ( ) and e-commerce service ( ) had an influence on consumers’ satisfaction. The most influence variable was e-commerce service ( ) with the highest regression coefficient of 0,236.