Detail Cantuman
Pencarian SpesifikTugas Akhir Mahasiswa
Penanganan klaim garansi sepeda motor Honda pada PT Astra Internasional tbk-Honda sales operation Semarang
The purposes of this research are, firstly to determine the level of customers satisfaction with the handling of warranty claim Honda motorcycle, secondly to determine the level of expectation of the service warranty claim, and thirdly to determine the strategy of improving the quality of service warranty claim. The metods in collecting data were interviews, observation, literature studies and questionnaire. The sample for this final project used 55 respondents. The type of data were qualitative, quantitative, primary and secondary data. Meanwhile, to find the validity and reliability of the questionnaire, the researcher used validity and reliability testing. The analytical method used in this research was Customer Satisfaction Index. The result was mapped into the cartesius diagram. The results of this study was most of respondents was satisfied with the service given by PT Astra Internasional Tbk-Honda Sales Operation Semarang by the Customer Satisfaction Index > 76% - 100%. But there are 4 indicators to be aware of the company to be able to improve customers satisfaction. It is suggested that management should provide training for front liner so that they can improve patience in handling complaints warranty claim, tidiness and cleanliness of the officers and to delivered the terms and conditions of warranty claim with standard. And the company should add more facilities in the waiting area customers to make customers comfort.
Ketersediaan
AB036.16 | AB 036 SYL p 2016 C.1 | PERPUS POLINES (TA) | Tersedia |
Informasi Detil
Judul Seri |
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No. Panggil |
AB 036 SYL p 2016 C.1
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Penerbit | Politeknik Negreri Semarang : Semarang., 2016 |
Deskripsi Fisik |
xvi, 99 hal. : illus.; bibl.; 29 cm
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Bahasa |
Indonesia
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ISBN/ISSN |
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Klasifikasi |
NONE
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Tipe Isi |
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Tipe Media |
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Tipe Pembawa |
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Edisi |
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Subyek | |
Info Detil Spesifik |
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Pernyataan Tanggungjawab |
SYLVANA Praditarani
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Versi lain/terkait
Tidak tersedia versi lain