Retail developments increasingly fierce competition among minimarket made more stringent. Alfamart Jangli Tlawah management take shop atmosphere consisting of exterior, interior general, store layout and interior display to make the purchasing decision of consumers in Alfamart Jangli Tlawah Semarang.. This research is a quantitative. In this study, analysis of data using multiple linear regression model.Before performing regression analysis, it must be done validity, reliability, and data normality test so they can get a good value. It shows that for X1, namely exterior on JangliAlfamart store Tlawah Semarang partially have a significant influence on purchasing decisions. It can be seen from the significant value X1, an Exterior worth 0.000 (