The intense competition in the minimimarket business field require that businesses should have a competitive advantage.,some of the advantage are store layout and range of product. This study aims to determine the assesment of respondents about store layout and range of product as well as to find out the influence of consumer buying interest in Alfamart Pamularsih area Semarang city. the method in this research was quantitative analysis method. The sample of 100 respondents is determined using slovin method. Data where analysed shaus that using descriptive analysis, multiple linear regression and t test. The results of this study store layout and range of products have been implemented in Alfamart Pamularsih Semarang city. Results of hypothesis testing by t test shows that the store layout and range of products had an influence on consumer buying interest. Store layout for regression equation ( X1 ) and the completeness of the product ( X2) influence the buying interest ( Y ) .Y=2,258+0,294X1(X1))+0.328X2(X2))+e In addition, the coefficient determination showed that consumer buying interest in Alfamart Pamularsih Semarang city has been influenced by store layout and range of product accouited for 56.4 % and the remaining of43.3 % where influenced by other factors.