Detail Cantuman
Pencarian SpesifikTugas Akhir Mahasiswa
Analisis pengaruh keterjangkauan harga dan kualitas produk terhadap keputusan pembelian surat kabar Suara Merdeka Semarang
The primary purpose of this final project is to identify the effect of price and quality product on purchase decision Suara Merdeka News Paper Semarang. The sample used in this research is 100 respondents in the Kecamatan Banyumanik and sample was selected based on purposive sampling. The statistical analysis used was multiple linear regression method, test reliability, test validity, F test, and t test. The result of the analysis is the price and quality products simultaneously and partially had a positive influence on purchase decision. The regression analysis shows Y = 4,438 + 0,456X1 + 0,266X2. Price was the most dominant variable for purchasing decision
Ketersediaan
AB025/14 | AB 025 DIE 2014 | PERPUS POLINES (TA) | Tersedia namun tidak untuk dipinjamkan - No Loan |
Informasi Detil
Judul Seri |
-
|
---|---|
No. Panggil |
AB 025 DIE 2014
|
Penerbit | : Semarang., 2014 |
Deskripsi Fisik |
xiv, 78 hal: ilus; 30 cm
|
Bahasa |
Indonesia
|
ISBN/ISSN |
-
|
Klasifikasi |
NONE
|
Tipe Isi |
-
|
Tipe Media |
-
|
---|---|
Tipe Pembawa |
-
|
Edisi |
-
|
Subyek | |
Info Detil Spesifik |
-
|
Pernyataan Tanggungjawab |
DIEN, Rizki Fauziah
|
Versi lain/terkait
Tidak tersedia versi lain