The primary purpose of this final project is to identify the effect of product quality and price on purchase decision Toyota Agya on PT Nasmoco Pemuda Semarang. The sample used in this research is 80 respondents in PT Nasmoco Pemuda Semarang and sample was selected based on non probability sampling. The statistical analysis used was multiple linear regression method, test reliability, test validity, F test, and t test. The result of the analysis is the products quality and price simultaneously and partially had a positive influence on purchase decision. The regression analysis shows Y = 9,453 + 0,259X1 + 0,519X2. Price was the most dominant variable for purchasing decision