MUSIcool (Hydrocarbon Refrigerant) is one of the innovative products of PT. Pertamina, which serves as a replacement for Freon (Hydrocarbons Synthetic) that are environmentally friendly. But in reality the marketing volume of Semarang Musicool is low because the product Is classified as a new product that requires proper promotion in to the target market. The Principal objective of this event is to commemorate Earth Day Celebration and to introduce MUSIcool (Hydrocarbon Refrigerant) to the public. Some of the strategies to product strategy, promotion strategy, and fundraising strategies. There are five activity (Seminars, Point Reward Competition, Competition Clean Trash, Selling Contest, and The Feast Days Of The Earth) with the theme Save Our Energy held on 10 until 30 April 2014. This event was also managed to generate sales MUSIcool (Hydrocarbon Refrigerant) at least 39 tubes in a period of 3 weeksand could introduce MUSIcool (Hydrocarbon Refrigerant) to the 41 people who participated in this event.