This book is intended to help all those who, for one reason or another, have to design a questionnaire. It could serve as a textbook for research students and undergraduates in social psychology and sociology, and for practitioners of market research. It could also help doctors, personnel officers, civil servants, criminologists, social anthropologists, teachers, and many others whose curiosity or need for information may impel them into the quicksands of social research.

This book does not deal with theory construction and the principles of explanation, with interviewing techniques, group-observation procedures, content analysis, sampling, elementary statistics, observational methods, motivation research, interpretation, or report writing.

This book is evaluate or plan social research, this outstandingly clear, practical handbook outlines instep-by-step form procedures for the design of questionnaires, surveys, techniques for the measurement of attitudes.

The contens of this book are : chapter 1 : problems of survey design; 2. Problems of questionnaire design; 3. Question-wording; 4. Checklists, Rating scale, and Inventories, 5. Attitude statements,  6. Attitude-scaling methods, 7. Projective techniques in attitude study, 8. Miscellaneous techniques, 9. The Quantification of questionnaire data.