Development of science and technology today are growing rapidly. Simplify the technology makes it easy and provide solutions in the management of information delivery, resulting in a rapid and accurate information. The objective of this research is to analyse descriptive about Event Organizer Marketing Communication Strategy in the Grand Opening of The Samsung Experience Store. In this research determinded the critical that a competition requires companies to create marketing and innovation strategies to attract customers. The data obtained by interview and literally reviews, the methodology of this research is analytical descriptive. The object in this research is CV Moment Semarang. The result of descriptive analysis showed that, marketing communication strategy at the event organizer in accordance with the target set.