Export volume of spesific product is affected by many factors. Some of them are

product price, production volume, and exchange rate. This research aims to find

out the influence of product price, production volume, and exchange rate toward

export volume of “Nagai” product in PT Bina Busana Internusa Semarang. This

research used secondary data in the form of annual and monthly report of sales,

production volume, and exchange rate used during transaction for the period of

May 2015 – May 2018, so there are 37 samples for this research. Data analysis

technique used in this research is multiple linear regression. The result shows that

there is a simultaneous effect of product price, production volume, and exchange

rate toward export volume of “Nagai”. Partially, product price has negatively

effect on “Nagai” export volume. Production volume and exchange rate both give

possitive effect on “Nagai” export volume. Production volume is the most

influential independent variable compared to product price and exchange rate.

Suggestion to increase the export volume of “Nagai” product in short term period

is to give an extra attention to production factors and stock opname that will affect

directly to production volume.